Social Media Agency Heidelberg · Social Ads

Realistically from €5,000 in ad spend per month. Below that, the creative pipeline is too expensive in proportion. For smaller budgets we recommend Google Ads and organic social first, then adding paid social later.

A mix of three sources: 1) UGC creators from our network (around 60 per cent of output), 2) content produced by the client’s founder/team based on our briefing, 3) in-house static content and carousels. We coordinate all three into a single pipeline.

We use AI for hook variation, storyboard creation and editing templates. The final cut, voice and brand tone remain the responsibility of the editor. AI does not replace an editor, but makes them 3–4 times more productive.

Not necessarily. Founder content does perform above average, yes, but we also build UGC-only setups in which external creators do the heavy lifting. Both work, depending on the market and your willingness.

The first creative winners start to emerge after 7–10 days. Statistically significant auto-pause logic kicks in after 14–21 days. Statistically valid funnel optimisation takes 6–8 weeks.

Only in combination with paid. We don't offer pure organic community management, because it's a craft of its own. In that case we recommend partners from our network.

Through server-side conversion tracking, not vanity metrics. We agree with you upfront which performance indicators count, such as cost per lead, ROAS or, ultimately, attributed revenue. We monitor these figures continuously and optimise the setup for what genuinely contributes to your bottom line. If something can't be measured properly, we won't claim it.

A traditional social media agency often handles the editorial calendar, organic posts and community management. We are a performance marketing-focused advertising agency: our focus is on efficiently generating leads and revenue through paid adverts on Meta, TikTok and similar platforms. We define the target audience precisely, produce engaging creatives and deploy them in such a way that the advertising budget yields measurable results, not just reach.

Three key points: Firstly, an experienced Facebook marketing agency uses robust tracking before scaling up – without reliable data, any optimisation is just guesswork. Secondly, it demonstrates a clear Facebook Ads strategy based on testing rather than individual campaigns driven by gut feeling. Thirdly, it speaks openly about limitations: what budget is realistic, when SEA or SEO is the better channel, and what results are achievable in which industry. As a Meta Business Partner, we have direct access to Meta Support, which speeds up approvals and resolves issues in the ad account.

During onboarding, we are granted partner access to your Meta Business Portfolio and Facebook Ads account – you always retain ownership of your accounts and data. We then check the pixel, conversion API and product catalogue, analyse previous Facebook Ads campaigns and define the target audience, angles and budget. The first campaign structure is usually in place within two weeks, after which the ongoing testing and optimisation cycle begins.

Facebook and Instagram together remain the advertising channels with the widest reach in Germany, across all age groups. What has changed is the lever: the algorithm now handles a large part of the targeting; what matters most are the creatives, the offer and a clean setup. Facebook advertising is therefore particularly worthwhile for businesses that are prepared to continuously test new creatives, rather than running an advert unchanged for months on end. For pure social media marketing without an advertising budget, however, organic reach has been declining for years.