S
Strategy
First, we clarify where your market lies and which topics carry weight: topic map, target customer profile, content pillars and editorial calendar.
Content Marketing Agency Heidelberg
Content marketing that generates enquiries.
We build topical authority, maintain content editorially and use AI for research and variation. Every text is approved by a human. Rankings are an interim goal; what counts in the end is whether enquiries come in.
At a glance
Content Marketing
- Areas
- Strategy, production, distribution and measurement
- Approach
- AI for research and variation; final approval is always done by a human
- Goal
- Topical authority that leads to enquiries, not just rankings
- Initial consultation
- Free 30-minute audit call, followed by a concrete proposal
features
Four areas of content marketing.
Without a strategy, content fizzles out. That is why we divide the work into four clearly distinct areas.
P
Production
AI helps with outlining and research; writing and editing are done by people. Better thirty really good articles than a hundred generic ones.
D
Distribution
SEO, newsletters, LinkedIn and guest posts. A text that nobody finds or shares has no impact.
M
Measurement
Click numbers alone say little. We look at which topics bring in enquiries and which are merely read.
process
How a content project starts with us.
From kick-off to the first live articles usually takes five to six weeks. At every step, you can see what we are working on.
01 · Audit
Content inventory
We check which content works and where the gaps are. We look at the competition at the same time.
02 · Strategy
Topical Authority Map
This produces a pillar and cluster plan with concrete briefs for the first 30 articles.
03 · Pipeline
Production set-up
We bring the writers on board, define the brief template and AI outline workflow, and agree how final editorial approval works.
04 · Scale
Volume + quality
Every month, 8–15 articles go live. Once a quarter, we review the strategy together.
Stance
Content with a clear opinion.
These days, any AI can churn out run-of-the-mill ‘the internet is important’ texts. We deliver content that takes a stand and thereby makes your brand stand out.
What a content marketing agency actually does.
Content marketing means creating planned content that solves a specific problem for your target audience, rather than simply sending out advertising messages. As a content marketing agency, we translate this into a process: first, we understand your business and your market, define the relevant topics and, based on these, build a content marketing strategy that aligns with your actual sales objectives. Without this strategic foundation, content creation remains piecemeal.
The starting point is always the target audience. We look at the questions your potential customers ask throughout the customer journey, from their initial research right up to the moment before they make a purchase decision. This results in a topic map that covers every step with appropriate content and formats, rather than simply catering to the obvious search terms. In this way, your target audience finds content with genuine added value at every stage of this journey.
Strategy instead of one-off texts
A well-thought-out content strategy distinguishes between B2B and B2C, as the tone, channel and decision-making process differ significantly. In the B2B environment, decision-making is a longer process and fact-driven; in B2C, storytelling and emotion often take precedence. For offerings that require explanation, content is closely intertwined with our work as a B2B SEO agency. We develop every content strategy from scratch for your specific situation, rather than simply applying a template from another client. Anyone who sells you a ready-made template has failed to understand your target audience.
Content only has an impact when it is distributed via the right channels. We combine search engine visibility through professional search engine optimisation with active distribution via social media, newsletters and specialist portals. Which channel is prioritised depends on where your target audience can actually be reached. Current trends are irrelevant in this regard.
Measurable and continuous
Content marketing is an ongoing task. A campaign can provide a spark, but topical authority and predictable leads only come from regular, efficient production over months. This requires expertise in editorial work, SEO and communication, and the three must work together. We make the contribution of each topic cluster measurable, so you can see which content brings in enquiries and which merely brings reach. Anything that does not lead to enquiries is put under scrutiny, even if the report then looks less attractive.
faq
Frequently asked questions.
Do you write the content yourselves or do you bring in copywriters?
Both. We have an established network of 12 copywriters with whom we have been working for years. We handle briefings and final approval in-house.
Do you use AI for content?
Yes, for outlines, research and variations. The finished text is never approved by an AI alone - editing and approval are always done by a human. AI supports us; it does not write in our place.
How much does a content retainer cost?
This depends on the volume. A typical retainer comprises 4–6 articles per month, including strategy and SEO optimisation, and is scalable. You will receive a specific quote following the free audit call.
How do we measure content success?
On three levels: organic traffic to revenue-generating pages, enquiries per topic cluster, and the value that flows from this into sales. We deliberately leave out pure reach figures such as likes and shares.
Is this suitable for both B2B and B2C?
Yes, but the content marketing strategy differs in each case. In B2B, technical expertise and a lengthy decision-making process take centre stage, whilst in B2C, storytelling and quicker purchasing impulses carry greater weight. We develop content tailored to your target audience and the appropriate channel, rather than simply applying a one-size-fits-all approach.
How are content and search engines linked?
Closely. Good content is the foundation for visibility in search engines, and search engine optimisation ensures that this content is actually found. If you would like to read up on the basics, you will find them in our article What is SEO?. We think of both together: every article is created around a real search intent of the target audience and prepared so that it contributes strategically to the right topic cluster and brings in measurable leads.
next step
30-minute audit call. Free of charge.
We’ll look at your situation together and tell you honestly whether and how we can help.
