P
Profile setup & maintenance
Categories, attributes, opening hours, posts and photos - plus ongoing maintenance to keep the profile up to date.
Google Business Profile Optimisation
Making proper use of your Google Business Profile.
Through Google Maps and the Local Pack, you reach people nearby who are searching for what you offer. We optimise your profile, take care of reviews and ensure consistent NAP data across the web - for single-location businesses and multi-branch businesses alike.
At a glance
Google Business Profile
- Service
- Profile setup and maintenance, review management, NAP consistency, local citations, GBP Insights tracking, multi-location
- Who it's for
- Single-location businesses and multi-branch businesses alike
- Goal
- Visibility in Google Maps and the Local Pack for nearby searches
- Initial consultation
- Free 30-minute audit call, followed by a detailed quote
features
What we actually do with your GBP.
A well-maintained Google Business Profile is often the most effective way to boost local visibility. We take care of the details.
R
Review management
Setting up a review pipeline (email/SMS trigger after service) and professional replies to all reviews.
N
NAP consistency
Consistent name, address and phone number (NAP) across the web - on Yelp, Bing, Apple Maps, in business directories and on more than 30 relevant platforms.
L
Local citations
Targeted building of local mentions and links from relevant regional sources.
M
GBP Insights tracking
Monthly reports on map views, calls, website clicks, direction requests and seasonal trends.
A
Multi-site management
For multi-branch businesses: central management of several profiles, a consistent tone of voice, branch-specific posts.
process
How we approach a GBP setup.
Initial setup in four weeks, followed by ongoing monthly maintenance.
Week 1
Audit & clean-up
Review of the current state, missing fields, duplicate check, NAP check across 30 platforms.
Week 2
Full optimisation
All fields completed, photos in the correct format, categories optimised, first posts published.
Week 3
Review pipeline
Email or SMS trigger after service, reply templates, escalation logic.
Ongoing
Monthly maintenance
Posts, photos, reviews, insights report. On a monthly retainer basis.
basics
What does it mean to optimise a Google Business Profile?
The Google Business Profile, formerly known as Google My Business, is the free listing provided by Google LLC through which your business appears in local search results, on Google Maps and in the so-called Local Pack. When we talk about optimising a business profile, we do not mean simply filling in fields once, but the ongoing work to ensure that Google matches your business to the right search queries and that potential customers find you at the right time.
In practical terms, this means we help you create the profile properly or take over and manage an existing Google My Business profile, choose the right categories, add relevant attributes, services and opening hours, and upload meaningful photos and posts. An honest word up front: optimisation cannot force a top ranking. It ensures Google can read the necessary signals clearly, and that is exactly the foundation for becoming more visible in local searches.
Description, keywords and relevance
The business description is limited to 750 characters. We use this space to name your products or services clearly, without resorting to keyword lists. Relevant search terms belong where they fit the content, i.e. in categories, services and the description. Mechanically repeating keywords achieves nothing and is more likely to harm the listing. What matters is that your profile and website consistently describe the same service and the same location, so Google can assess the relevance for your target audience.
This profile work is one building block of local search engine optimisation and dovetails with the rest of your local SEO and your online marketing. As a local SEO agency, we always view the profile as part of your overall local visibility. The profile cannot make up for a weak website, and the reverse is equally true. You get the most out of it when both are well maintained. If you would like to handle the profile yourself, the Google Business Profile playbook sets out the steps in the right order.
For us, profile maintenance is part of search engine optimisation as a whole, which we provide as an SEO agency in Heidelberg.
Reviews as a trust signal
For local businesses, reviews are one of the most visible levers. You can respond professionally to every review, whether praise or criticism. We set up a process that lets you ask satisfied customers for a review promptly, and we reply to incoming reviews objectively and in your tone of voice. Important, and non-negotiable for us: we do not buy reviews and we do not create fake reviews. That breaches Google's guidelines and will come to light sooner or later. For reminder emails or text messages, we also make sure the necessary consent is in place so that the review process remains GDPR-compliant.
For small and medium-sized businesses, from restaurants and medical practices to trades businesses, this means: if you complete your profile in full, keep your details consistent everywhere and collect genuine reviews, you will be found more easily in your area. And as a rule, that also translates into more customers.
faq
Frequently asked questions.
Is GBP optimisation worth it for my business?
If you have walk-in customers or arrange on-site appointments, it is generally well worth it. For pure e-commerce with no local focus, it plays a smaller role.
How much does GBP optimisation cost?
A one-off initial setup, followed by ongoing monthly maintenance. Multi-location pricing is tiered. You will receive a concrete proposal after the free audit call.
How soon will we see more local calls?
Initial effects appear after 4 to 6 weeks, and a clear increase usually after 3 months of consistent maintenance. Seasonal fluctuations are normal.
Do you also handle multi-location setups?
Yes. We work with multi-branch businesses with 5 - 80 locations, with central brand management and location-specific posts.
What is the difference between Google My Business and the Google Business Profile?
It is the same thing under a new name. Google has renamed the Google My Business brand to Google Business Profile. When someone says they want to optimise their Google My Business, they now mean maintaining their Google Business Profile, which appears in local search results and on Google Maps.
Does an optimised profile guarantee the number one spot in search results?
No, and anyone who promises that should make you suspicious. Ranking in the Local Pack depends on relevance, distance and prominence, and much of that is beyond our control. We make sure your profile is optimised and complete and that Google receives the right signals. We are happy to explain in the audit call which other factors you can influence to improve your Google ranking. This noticeably improves your starting position, but it does not buy you a fixed spot.
How do you deal with negative reviews?
We do not delete negative reviews; that is solely up to Google, and in the event of a dispute, the matter should be referred to a specialist law firm. We respond objectively, take the concern seriously and demonstrate to other readers that you handle criticism professionally.
next step
30-minute audit call. Free of charge.
We’ll look at your situation together and tell you honestly whether and how we can help.
