We build and market online shops that sell. Web design, shop development, SEO and performance marketing are all handled by one team in Heidelberg. Whether Shopify, Shopware, WooCommerce or Magento, we decide together with you. We measure ourselves by revenue.
An online shop is not a web design project with a basket bolted on; it is a sales channel.
Many online shops look tidy and still don't sell. The problem is rarely the product; it is usually the path in between: unclear product pages, slow loading times, a checkout with too many hurdles and marketing that brings in visitors who never intended to buy. That path is exactly what we work on.
As an e-commerce agency in Heidelberg, we take care of your entire digital sales operation. Strategy, shop development, web design, search engine optimisation and performance marketing all sit with the same team, so there are no handovers between three different providers. We look at the entire customer journey, from the first click to the order. Page views say little here. We focus on conversion rate, average order value and revenue, in other words figures you will also find in your accounts.
Our Heidelberg office is on Hans-Bunte-Straße in Pfaffengrund. For businesses in Heidelberg and the surrounding region, that means short distances, face-to-face meetings and a contact person who knows your brand and your market.
Your shop platform is an investment decision. Our advice is platform-agnostic.
Some e-commerce agencies position themselves purely as Shopware experts or as a Shopify agency and, accordingly, always recommend the same platform. We think that is the wrong way round: business model first, then technology. Which platform fits depends on your product range, processes, budget and where the shop needs to scale to in three years.
As a Shopware agency in Heidelberg, we use Shopware 6 where B2B price lists, customer groups, tiered pricing or deep ERP integration are required. For retailers in Heidelberg and the Rhine-Neckar region, that means a local team for set-up, plugins, interfaces and Shopware SEO, rather than an agency that forces every project into the same platform.
For a relaunch or platform migration, we migrate products, customers and URLs in a way that preserves rankings and order history. In e-commerce especially, a relaunch without an SEO plan is the most expensive way to damage a working shop - which is why a migration and redirect plan is part of our approach from day one.
Why a local partner is a real advantage in online retail.
Heidelberg is an exciting location for online retail: an affluent, international city, a dense cluster of life sciences, IT and research around the Technologiepark - plus the Rhine-Neckar Metropolitan Region with Mannheim, Ludwigshafen am Rhein and nearby Heilbronn as a wider economic area. It is home to manufacturers looking to move into direct sales, retailers with established bricks-and-mortar shops and start-ups selling digitally from day one.
For many businesses in Heidelberg, the online shop complements their physical store. We think of both channels together: the point of sale in the Old Town and the online shop share stock, prices and brand. This runs via clean interfaces, so nobody has to maintain data twice. And if you deliver locally or offer click & collect, you also benefit from local SEO, which makes your shop visible exactly where your customers live.
A local partner also means workshops around the same table instead of a ticket system, a team that has genuinely seen your references, products and processes - and a digital agency that remains reachable after launch.
Whether a shop generates revenue depends on four areas. We cover all four.
We develop online shops that suit your product range and load quickly. We tailor our web design and user experience to ensure visitors find their way to a purchase without any detours. Core Web Vitals within the green zone are part of this.
More about web design in HeidelbergCategories, product pages and content that get found on Google and in AI search. From keyword architecture to technical SEO for large product ranges.
more on shop SEOGoogle Shopping, Search and Meta Ads with clean conversion tracking. More budget goes to the campaigns that deliver margin, not those with the greatest reach. That is how online marketing actually pays off.
more on performance marketingWe find the points where visitors drop off and fix them: product pages, basket, checkout. Your data is the basis, and we measure whether the conversion rate actually improves.
View case studiesA growing shop needs a back end that grows with it.
By the time you reach a few hundred orders a month, it is no longer the front end that determines profitability but the engine room. We make sure your shop does not become an island: integration with ERP and inventory management, CRM and newsletter system, payment, shipping and marketplaces - via stable interfaces and an implementation that is documented rather than cobbled together over time.
Automated processes replace the manual work that eats up time day to day: stock levels sync, invoices and shipping labels are generated automatically, order status emails go out without anyone lifting a finger. The result is e-commerce solutions that run efficiently and remain scalable. We set them up technically so that the jump from 100 to 1,000 orders does not require a redesign of the entire system. Our developers work with open standards, so you are not tied to a single agency.
We plan first, then build, and keep optimising after launch.
Product range, margin, target audience, competition: we establish how the shop will make money before we talk about platforms and design.
Design, development and marketing work in parallel rather than one after the other. This saves weeks and avoids friction at the handover points.
SEO, campaigns and conversion optimisation as an ongoing process, measured against clear KPIs. Sustainable growth only happens in the months after launch.
This approach is underpinned by expertise and know-how gained from over 150 projects since 2016 – ranging from owner-managed retailers in the region to strategies that work just as well for national and international brands. Our case studies document the initial situation, approach and outcome for each project. And if we aren’t the right e-commerce agency for your project, we’ll tell you so during the initial consultation – honestly and without obligation.
More on this: All case studies · Web design Heidelberg · SEO agency Heidelberg · Advertising agency Heidelberg.
The questions shop owners and founders ask us most frequently before a project begins.
It depends on the scope: a focused Shopify shop can be delivered much faster than a Shopware 6 project with ERP integration and migration. We don't work with off-the-shelf flat rates; instead, after the briefing we propose a framework that fits your goals and budget - transparently broken down into concept, design, development and marketing.
There is no best platform, only the right one for your business model. As a rule of thumb: Shopify for brands and focused product ranges, Shopware 6 for mid-sized businesses with B2B and ERP requirements, WooCommerce when WordPress and content are central. Our advice is platform-agnostic, and we base our recommendation on the business case, not on our favourite technology.
Yes. Our relaunches and migrations are SEO-led: URL mapping and redirects, preserving rankings, products and customer data, and a clean migration plan are all part of the project. That way, the shop changes platform without visibility and revenue collapsing.
Yes, it is one of our core areas. We run e-commerce SEO for categories and product pages, Google Shopping and Search campaigns, and Meta Ads from the same team that built the shop - with clean tracking right through to the order. More under shop SEO and performance marketing.
Yes. We connect shops via interfaces to ERP and inventory management systems, CRM, payment providers, shipping carriers and marketplaces. The goal is automated processes: stock, orders and invoices run without duplicate data entry - a prerequisite if the shop is to scale.
We are based in Heidelberg, and many of our clients come from the Rhine-Neckar Metropolitan Region between Mannheim, Ludwigshafen am Rhein and Heilbronn. But we also look after shops across Germany - in e-commerce, what counts in the end is the result, not the distance. Clients from the region are always welcome to meet us in person at our office.
Yes, and we strongly recommend it: launch is the starting point, not the finish line. As part of ongoing support, we take care of updates and security, analyse the figures and continuously optimise product presentation, SEO and campaigns - measured by conversion rate and revenue.
Send us a short message via contact with a few key points: what do you sell, do you already have a shop, what should improve? We will get back to you with any questions and suggest an initial consultation - in person in Heidelberg if you like.
Send us a brief message outlining your requirements: a new shop, a relaunch, or generating more revenue from existing traffic. We’ll get back to you with an honest assessment and specific next steps.
Your enquiry has been received.
I will confirm the appointment by email within one working day. If the time doesn’t suit, I will suggest an alternative.
