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Mentions per AI system
For which of the ten questions ChatGPT, Perplexity, Gemini and the AI Overviews mention your brand, and where in the answer. With screenshots, so you can check for yourself.
AI visibility · free check · response within 3 working days
Measuring AI visibility: where does AI mention your brand today?
Your customers ask ChatGPT, Perplexity and Google's AI Mode for providers. Very few companies know whether they appear in these AI answers. We measure it for you, free of charge, with a result you can actually hold in your hands.
The short answer
AI visibility is the share of relevant questions for which AI systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand or cite your website as a source. It is measured with a fixed set of prompts run regularly against the AI platforms, supplemented by referral traffic from AI systems in your web analytics. Conventional SEO tools and search engine rankings do not show it; if you want to optimise it, you first need a metric of your own.
results
What you get from the AI Visibility Check.
Instead of an abstract visibility index, you’ll receive four concrete answers, delivered as a PDF within three working days.
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Competitor comparison
Which brands are mentioned instead, how often and on what grounds. From this we can tell which sources the AI systems consider trustworthy in your industry.
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Technical access
Are GPTBot, PerplexityBot, ClaudeBot and Google-Extended allowed to read your website? Is it indexed in Bing? Are there structured data and an llms.txt? Much of this can be fixed in an hour.
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Three quick wins
The three points that will have the quickest impact in your case, prioritised by effort and effect. You can implement them yourself or with our help. We won’t try to sell you anything afterwards.
What AI visibility is, and why rankings do not show it.
AI visibility describes how present a brand is in the answers of generative AI systems. Unlike Google, there is no results list with positions, but a generated answer that names three to five brands or links to a handful of sources. Whether you are among them is decided afresh with every question. A number one ranking on Google does not guarantee a mention, and a company without top rankings can still be recommended regularly if it appears in the sources the language models draw on.
That is why conventional SEO tools do not show AI visibility. They measure rankings in search results, not mentions in AI answers. And Google Search Console does not report impressions from AI Overviews separately; they are absorbed into the normal figures. If you want to know how AI search treats your brand, you have to measure differently. The technical term for the optimisation that follows is Generative Engine Optimization (GEO); some call it AEO or LLMO. It always means the same thing: building content and brand signals so that large language models use them in AI-generated answers.
The five metrics of AI visibility.
Mention rateThe share of questions for which your brand is mentioned in the answer. The most important metric, broken down by AI system.
Citation rateThe share of answers in which your website is linked as a source. Shows whether your content is being used.
Share of voiceYour mentions relative to those of your competitors across the entire prompt set.
Position and sentimentAre you mentioned first or last, and does the AI speak about you positively, neutrally or with reservations?
AI trafficVisits with the referrer chatgpt.com, perplexity.ai, copilot.microsoft.com or gemini.google.com in your web analytics.
Source landscapeWhich websites the AI systems cite in your industry. That is where you need to appear.
There is no universal benchmark for a good score, because it depends on the industry. As a guide from our own measurements: brands mentioned in more than 40 per cent of relevant questions in their niche are among the leaders. Most mid-sized companies are below 10 per cent, often without knowing it. What matters is less the absolute figure than the trend over three to six months and the gap to your competitors.
Measuring AI visibility yourself: here’s how to do it.
If you would rather not wait for us, you can set up the measurement yourself in an hour. Five steps:
- Collect questions. 20 to 30 questions your customers would ask an AI assistant before choosing a provider. Not your keywords, but full sentences with context: industry, region, company size, problem.
- Choose the systems. At least ChatGPT (with and without search enabled), Perplexity, Google Gemini and the AI Overviews. If you have B2B customers, add Microsoft Copilot, as it comes pre-installed at many companies.
- Run the prompts and log them. Every question in every system, each in a fresh chat with no history. Record: brands mentioned in order, linked sources, sentiment. A spreadsheet will do.
- Count competitors too. Three to five competitors in the same log. Only the comparison makes the figure meaningful.
- Repeat monthly. The same questions, the same systems. AI answers fluctuate; you will only see a trend after three measurements.
Five prompts to get you started straight away
Provider question
“Which providers of [service] in [region] would you recommend to a mid-sized company, and why?”
Comparison question
“Compare [your brand] with [competitor]. What are the differences?”
Brand question
“What do you know about [your brand]? What is the company known for?”
Problem question
“We have [specific problem]. Who can help us with it?”
Source question
“Which sources do you use for this recommendation?” The answer shows where you would need to appear.
Tools for measuring AI visibility.
A spreadsheet is enough to get started. If you want to measure regularly and across many questions, you will need a tool. SE Ranking offers an AI visibility module with prompt tracking across ChatGPT, Gemini, Perplexity and AI Overviews, including competitor comparison; we use it ourselves. Semrush has a comparable offering with its AI Toolkit. Specialist providers such as Peec AI, Otterly or Profound measure AI visibility exclusively and also provide the source landscape. All AI measurement tools share the same limitation: they ask the questions from a data centre without any user context. The answer your customer sees in their own ChatGPT account may differ. That is why we supplement every tool-based measurement with manual spot checks.
Then there is web analytics. In GA4 or Matomo you can filter visits by referrer: chatgpt.com, perplexity.ai, copilot.microsoft.com, gemini.google.com. The traffic is small, usually under five per cent, but it shows which pages the AI systems actually link to, and it is growing.
What comes after the measurement.
The measurement is where the real work begins. Once you know which questions you are missing from and which sources the AI systems cite instead, you can make targeted improvements: enabling technical access for AI crawlers, restructuring your most important pages around answers, and building mentions in the sources that count in your industry. We explain how this works in detail under ChatGPT SEO and LLMO. If you would like to hand over the implementation, you will find our service, including process and pricing, under AI SEO Agency; the free check is independent of this. The conventional search engine optimisation on which AI visibility is built is something we handle as an SEO agency in Heidelberg.
Further reading.
AI SEO AgencySEO for Google and AI systems from a single team
GEO AgencyGenerative Engine Optimisation as a service, with a process
GEO vs. SEOWhat’s changing, what’s staying the same
ChatGPT SEOSeven steps to improve visibility in ChatGPT
LLMOHow language models select content
SEO auditTechnical aspects, content and backlinks with a roadmap
faq
Frequently asked questions about AI visibility.
How can I measure my AI visibility?
With a fixed set of questions your customers would ask an AI assistant, put to ChatGPT, Perplexity, Gemini and the AI Overviews, each in a fresh chat. Note whether and where your brand is mentioned and which sources are linked, and repeat the measurement monthly. Tools such as SE Ranking automate this; our free check carries out the first measurement for you.
What is a good AI visibility score?
That depends on the industry. From our measurements: brands mentioned in more than 40 per cent of relevant questions are among the leaders in their niche; most mid-sized companies are below 10 per cent. More important than the absolute figure are the trend over several months and the gap to your competitors.
How much does the AI Visibility Check cost?
Nothing. We ask the AI systems ten questions from your industry, check technical access for AI crawlers and send you the results with three quick wins as a PDF. A comprehensive AI visibility audit with 30 to 50 questions, competitor analysis and a roadmap is chargeable; we will give you the fixed price in advance.
Does Google Search Console show visibility in AI Overviews?
Not separately. Impressions and clicks from AI Overviews are absorbed into Search Console's normal performance data. One indication is a drop in clicks with stable impressions on informational pages. You can only see whether your page is cited in an AI Overview by running the search yourself or using a tool with AI Overview tracking.
How do I increase my AI visibility?
In this order: allow AI crawlers in your robots.txt and submit your website to Bing; restructure your most important pages around answers, with the question in the heading and the answer in the first few sentences; add structured data; and build mentions in the sources the AI systems cite in your industry. The foundation remains good conventional SEO, because the systems search Google and Bing before they answer.
